Editorial Models for Brand Storytelling

“Brand is a company’s point of view. A company is not a brand. A company has a brand.” —Phil Chang These days, editorial content is more important than ever.  80% of buyers consumer 5 or more articles or pieces of content before they make a purchase decision.  This means you need two things: a strong […]

What does a copywriter do?

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Copy is the pillar of online business and content marketing.

There’s no way around it.

Getting started as a freelance copywriter

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People frequently ask me how to get started as a freelance writer. I’m here to encourage you. I started from scratch and so can you. It’s not easy, but it’s possible!

SEO basics for small business owners

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Fact: Everyone wants their website to rank at the top of the Google search.

Love your website design, but not your copy?

content marketing

You’ve invested time, energy and money into building your new website and it probably looks amazing. Now, it’s time to audit your copy.