There’s a TON of information online about how to become a freelance copywriter. There are courses, coaches, and communities for every niche. As far as copywriting strategies and techniques, the big influencers have cornered the market and productized everything you could possibly need to know. If you’re motivated, you can learn how to write persuasive copy. But that’s not the hard part.
Content creator, copywriter, content writer, brand strategist, brand journalist. What’s your title? The beauty of being a writer is that you can use your writing skills to serve many functions aka, you can easily *pivot.*
“Just get it down on paper, and then we’ll see what to do with it.” -Maxwell Perkins Email marketing. Case Studies. Sales Pages. The sales and marketing to do list is long. The copywriting is never done. But keep in mind that every writer needs good feedback—even old pros.
This post is written for freelancers and solopreneurs, specifically copywriters and other creatives. It’s important to reflect in order to do better work and improve our businesses.
These days, editorial content is more important than ever. 80% of buyers consume 5 or more articles or pieces of content before they make a purchase decision.
Copy is the pillar of online business and content marketing. There’s no way around it.